OFF WE GO

The goal was to show how sport style stays relevant through the colder months, using fleece, layering, and other key seasonal products to create looks that are both functional and stylish. The imagery demonstrated how these priority products work together across everyday winter moments.

I led the talent and production process from the brand side, shaping the cast, negotiating talent rates and usage, and aligning creative teams around the vision. I also helped shape the priority-product looks, kept the shoot on track, and ensured the final work was delivered and accessible to the teams who needed it.

The production took place in Portland, OR, with one prep/scout day followed by two shoot days across two locations. We used practical snow effects to create a convincing winter environment despite shooting in early fall, capturing the seasonal story through layered sport-inspired looks across seven models. We delivered 130 final images and six short-form social videos on time and under $180k.