Gift of Game
Holiday athletic
Campaign 2025
A new pair of shoes can change the way an athlete shows up. We captured real athletes putting their new gear to work - practicing harder, playing with confidence, and pushing themselves to perform at their peak.
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The Project
The goal was to extend the primary holiday campaign with secondary content focused on performance footwear and gear. We brought the joy of gifting directly into sport, showing how the right pair of shoes can inspire the athletes in your family to practice harder, play with confidence, and push their game further.
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My Role
The creative director had a strong vision for showing athletes at their best, and my role was to build the production around it - finding the right talent, places, coaches, and crew to make the moments feel authentic. I carried that through the shoot itself, keeping the moving parts focused on the creative, then drove the work through photo and video post-production to the final delivery.
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The Production
The production brought the idea to life across three days in Florida, with a new cast of athletes each day representing baseball, softball, basketball, and training. With a lean six-person crew, we pushed through the Florida heat to capture the intensity and authenticity of each sport. We delivered 106 final images and 20 short-form videos for paid media on a $50K budget.
