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Position Champs Sports as the back-to-school destination for sport style through a social-first campaign that connected preparation, personality, and product. Amon-Ra St. Brown, Chase Young, and Cooper DeJean brought the idea to life through authentic stories rooted in their lives beyond the field, showing how sport influences the way we prepare, dress, and show up every day.

I managed the project from brief-in through final delivery, overseeing budgets, contracting, scheduling, product, and shoot logistics. On set, my main responsibility was photography production - ensuring product and marketing needs were captured as planned. At the same time, I fostered relationships with Nike, adidas, and New Balance brand representatives while keeping the agency, production team, and internal stakeholders aligned. I also guided the post edit processes and final image delivery to ensure the work met both creative and brand requirements on a tight schedule.

Shot with our creative partners at Cinco Design Office and their preferred production team across three homes in LA and Philly, working within the athletes’ tight availability windows. The production delivered 94 photos and 15 short-form videos spanning teasers, upper-funnel and brand-building stories, plus social concepts like product unboxings, “What’s in My Bag,” and tiny mic interviews.