FALL forward

The goal was to capture the energy of fall through the everyday moments that connect friends to sport and fandom. From group runs and neighborhood adventures to watch parties and tailgates, the shoot brought pro sports apparel and sport-inspired, every day style into authentic, energetic moments built around camaraderie, team pride, and having fun together.

Temporarily without a brand creative director, I took on greater creative ownership from pre-production through final delivery. I led casting and locations, partnered with brand and merchandising on styling, and provided creative direction on set while keeping production on track. I also led image selection and editing, personally using Photoshop to enhance seasonality and generative AI to expand background sporting venues - ensuring the final work was on brand and accessible to the teams who needed it.

The production brought the seasonal idea to life across downtown Providence, using parks, apartment complexes, a soccer stadium, and a suburban home as the backdrop for a cast of six models per day. The larger groups helped create the candid, high-energy vibe at the heart of the concept, with the cast moving naturally between sport, fandom, and everyday moments. We delivered 95 final images on time and under $200K.